MISSION
In 1999, the Center on Global Brand Leadership was founded at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on branding. The Center has grown into a global partnership of leading business schools that provide an unmatched resource for researchers and practitioners.
The mission of the Center is to turn the intellectual capital of academia's foremost thinkers on branding into practical tools and insights for real-world application. The Center brings together global corporations, business schools, and brand consultancies to pursue new research and foster new dialogue on the challenges of branding.