OUR NETWORK
The global nature of branding is matched by the global scope of the Center. Since its founding, it has grown from Columbia Business School to include Shanghai Jiotong University (China), the University of Munich (Germany), ESADE (Spain), Yonsei University (Korea), and Singapore Management University.
Working closely with sponsor companies, the six affiliate centers pursue innovative research, host international conferences, develop new curricula, and publish books and articles on the most pressing issues in brand management today.
SHANGHAI: JIAOTONG UNIVERSITY
The Brand Research Center of Shanghai Jiaotong University is the first of its kind in China ever established by an academic institution. The Center has 38 full-time and part-time research fellows, including 12 full professors, 16 associate professors, and 10 research fellows among whom 22 are M.A. and Ph.D. holders. The Brand Research Center is affiliated with Shanghai Jiaotong University, one of the top universities in China with more than one hundred years of history. The Center is under the Antai College of Economics and Management, one of the most important schools at the university and in China. The Center has formed a strategic alliance with China Public Relation Association, Shanghai Brand Promotion Center, as well as with a number of leading companies and the media. It has abundant social resources and wide social influences.
Professor Yu Mingyang, Director
Stille Lijie
jieli (at) stju.edu.cn
phone:(86)21-52301048
SJTU Brand Research Center
Att: Stille Lijie
535 Fahua Zhen Road
Shanghai (200052)
China
MUNICH: UNIVERSITY OF MUNICH
The Ludwig-Maximilians Universität München was founded in 1472. With 44,000 students, it is the largest university in Germany. The institutes at the Munich School of Management contain over 20 fields of specialization with approximately 140 lecturers and teaching assistants. Many famous scientists such as Lujo Brentano, Max Weber, and Edmund Heinen have worked as faculty at the university. Top professors from all over the world come to Munich to teach and research at the Bavarian Capital. Leaders of companies such as Siemens, Microsoft, and BMW often rely on the faculty for cutting-edge knowledge and high potential students. The Institute of Marketing, which administers the Center on Global Brand Leadership, is directed by Professor Anton Meyer and is internationally renown for research on customer orientation and service excellence. The Institute has close links to European businesses and hosts numerous lectures and events for sponsoring companies throughout Europe.
Dr. Anton Meyer, Executive Director
meyer (at) bwl.uni-muenchen.de
Dipl.-Kfm. Benjamin Brudler
brudler (at) bwl.uni-muenchen.de
Dipl.-Kfm. Fabian Göbel
goebel (at) bwl.uni-muenchen.de
Dipl.-Kffr. Alexandra Illek M.A.
illek (at) bwl.uni-muenchen.de
Center on Global Brand Leadership
Att: Anton Meyer
Ludwig-Maximilians Universität München
Institute of Marketing
Ludwigstr. 28 - Rückgebšude, 3. OG
80539 München
Germany
phone: +49 89 2180 3321
fax: +49 89 2180 3322
BARCELONA/MADRID: ESADE
ESADE ranks among the world's leading professional schools, offering a wide range of programs in all branches of business administration and law. Founded in Spain in 1958 as a private university with a clearly international approach, ESADE has facilities in Madrid and Barcelona and runs courses throughout Europe and Latin America. The ESADE culture aims to stimulate leadership, innovation, and cooperation. Its goal is to train managers and professional practitioners who will be the leaders of the future. Its education has always been characterized by its spirit of innovation, its high quality and its firm commitment to serving society.
Beatriz Soler, Executive Director
bsoler (at) globalbrands.org
SEOUL: YONSEI UNIVERSITY
Yonsei is the oldest modern-style university in Korea, founded in 1885 by North American missionaries. It is located in Seoul, the capital of Korea and currently has about 35,000 students. Yonsei is a comprehensive university, but traditionally it has been strong in business and medical studies. Yonsei's Graduate School of Business was recently voted the top school in Korea by the Joongang Daily News. Yonsei's Brand and Business Marketing (B&B) Center is one of many centers that belong to the Yonsei Management Research Center. The mission of the B&B Marketing Center is to be the center for studying brand-related issues in Korea. Its annual conferences will bring academics and practitioners together to discuss various brand-related topics as they impact domestic and multinational companies operating in Korea.
Dae Ryun Chang, Executive Director
drchang (at) globalbrands.org
Ms. Nayeon Kim, Executive Assistant
nkim (at) globalbrands.org
Dae Ryun Chang
B&B Marketing Center
Yonsei Management Research Centre
Yonsei University
Sudaemungu Shinchondong
134 Seoul, Korea
phone: 82-2-2123-3376
fax: 82-2-362-4577
SINGAPORE: SINGAPORE MANAGEMENT UNIVERSITY
Singapore Management University (SMU) holds the unique position of being Singapore's first private university funded by the government. This flexibility facilitates SMU's aim to be a world-class university on par with the best internationally. The SMU approach to preparing graduates for an era of unparalleled choices is a focused but broad-based education. SMU's curriculum aims to groom outstanding business leaders and creative entrepreneurs capable of excelling in a rapidly changing and dynamic world. Today, SMU is home to 3,000 students and comprises four schools: the Lee Kong Chian School of Business; the School of Accountancy; the School of Economics & Social Sciences; and the School of Information Systems, which has a partnership with IT-renowned Carnegie Mellon University.
Jin Han, Co-Executive Director
jkhan (at) smu.edu.sg
John Davis, Co-Executive Director
johndavis (at) smu.edu.sg
John Davis
Singapore Management University
50 Stamford Road
Lee Kong Chian School of Business
50-05-079
Singapore 178899
phone: +(65) 6828 0742