ONLINE SEMINARS
"Experience Marketing" with Columbia and FT.com
The Center on Global Brand Leadership has collaborated with Financial Times' FT.com website to develop and online seminar based on Bernd Schmitt's 3-day executive program on "Experience Marketing."
The Financial Times is offering the online class to all, available without registration. Click here to experience all 5 sessions of the class:
- Day 1: Why experiential marketing?
- Day 2: Key concepts in experiential marketing
- Day 3: The framework for managing customer experience
- Day 4: Implementing the customer experience
- Day 5: Using experience to drive bottom line growth
